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Privacy Policy

How Hunters Licens collects, uses and protects your personal information, and the rights you have under the GDPR.

Last updated: 26 August 2026

1. Who we are (data controller)

Hunters Licens is a trading name of Innovative SEO Ltd, which operates the website hunterslicens.com and provides independent advisory services for hunting licence applications. Innovative SEO Ltd is the data controller responsible for the personal data described in this policy.

You can reach us at:

2. Personal data we collect

We only collect data that we need to answer your enquiry and deliver our services:

  • Contact and enquiry data — name, email address and any details about your licence matter that you choose to share with us through our contact form or by email.
  • Technical and usage data — IP address, browser type, device information, referring URL and pages viewed, collected automatically through cookies and similar technologies (see our Cookie Policy).
  • Advertising and measurement data — where you arrive via an online advertisement (for example Microsoft Advertising / Bing or Google), we may receive a click identifier and aggregated conversion data to measure campaign performance. This is only activated where you have consented to analytics/marketing cookies.

We do not knowingly collect special categories of data and we do not request more information than necessary.

3. How and why we use your data (purposes & legal basis)

We process your personal data for the following purposes, each with a legal basis under the EU/EEA General Data Protection Regulation (GDPR):

  • To respond to your enquiry and provide advisory services — legal basis: performance of a contract or taking steps at your request before entering an engagement (Art. 6(1)(b)).
  • To communicate with you about your request — legal basis: our legitimate interest in answering the people who contact us (Art. 6(1)(f)).
  • To operate, secure and improve the website, including analytics — legal basis: your consent for non-essential cookies (Art. 6(1)(a)) and our legitimate interest in a safe, functioning site (Art. 6(1)(f)).
  • Advertising and conversion measurement — legal basis: your consent (Art. 6(1)(a)), which you can withdraw at any time.
  • To comply with legal obligations and to establish, exercise or defend legal claims — legal basis: legal obligation and legitimate interest (Art. 6(1)(c) and (f)).

We never sell your personal data, and we do not use it for automated decision-making that produces legal effects concerning you.

4. Cookies, analytics and advertising

We use cookies and similar technologies. Non-essential cookies (analytics, preferences and marketing) are only set after you give consent through our cookie banner. You can change or withdraw your choice at any time via the link in the footer.

Depending on your consent, we may use services such as Google Analytics, Google Tag Manager and Microsoft Advertising (Bing) conversion tracking. These providers process data under their own privacy terms. Full details are in our Cookie Policy.

5. Who we share data with

We share personal data only where necessary and with appropriate safeguards:

  • Service providers (processors) — hosting, email, analytics and advertising-measurement partners who process data on our instructions under a data-processing agreement.
  • Advertising platforms — where you consent, aggregated conversion signals may be shared with Microsoft Advertising and Google to measure the effectiveness of ads.
  • Authorities — where required by law or to protect our legal rights.

6. International transfers

Some of our providers are located outside the EU/EEA. Where personal data is transferred internationally, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses or an adequacy decision, so that your data remains protected to the standard required by GDPR.

7. How long we keep your data

We keep personal data only for as long as necessary for the purposes described in this policy:

  • Enquiry and correspondence data — typically up to 24 months after our last contact, unless an engagement requires longer.
  • Client engagement records — for the duration of the engagement and any period required to meet legal or accounting obligations.
  • Analytics and advertising data — for the retention period configured in each service, after which it is deleted or anonymised.

8. Your rights

Under the GDPR you have the right to:

  • access the personal data we hold about you;
  • have inaccurate data corrected;
  • have your data erased ("right to be forgotten");
  • restrict or object to processing, including profiling;
  • data portability;
  • withdraw consent at any time, without affecting processing carried out before withdrawal.

To exercise any of these rights, contact us at media5@innovativeseo.se. We will respond within one month.

You also have the right to lodge a complaint with your local data protection supervisory authority if you believe we have not handled your data lawfully.

9. Security

We use appropriate technical and organisational measures — including encrypted connections (HTTPS), access controls and data minimisation — to protect your personal data against loss, misuse and unauthorised access.

10. Children

Our website and services are intended for adults. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal data, please contact us and we will delete it.

11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or the law. The "Last updated" date above shows when it was last revised. Significant changes will be highlighted on this page.

12. Contact us

For any privacy question or to exercise your rights, contact: